By Michael W. Kahn | ECT Staff Writer
Cooperatives have been front and center in getting the word out that Environmental Protection Agency proposals will drive up electric bills. Now, NRECA has TV and Internet commercials that will help co-ops further encourage members to speak up.
“Voices” is a series of spots “designed to represent the voices and experiences of average Americans who are facing the possibility of increased costs for their electricity due to proposed EPA regulations,” said Jim Bausell, NRECA senior vice president of communications.
“The fact of the matter is the regulations do have the potential to impact real people,” Bausell said. That’s why each spot shows regular Americans in everyday situations.
There are two versions of the first spot. Both are available now, and feature a typical American family—husband, wife, young son and daughter—at their house.
“Remember how cold it got last winter?” the husband asks in one version. “Without the power plants around here, how can we expect to keep the lights and the heat on next time?”
In the second version, the wife asks, “Does the government realize that families like us can’t afford higher energy bills? They just don’t get it.”
The ads are available for co-ops to run either on TV or online. Each version has three options: One encourages viewers to go to action.coop; another sends them to TellEPA.com; and the third can be customized at the end by an individual co-op.
“The purpose of the television spot is to encourage Americans of all walks of life to get involved and send a message to the EPA that expresses their concerns about the real world impact of the proposed regulations,” Bausell said.
Each spot runs 30 seconds, and was created by H&L Partners, a St. Louis-based agency. Two more spots will be available in late June. One will feature a recently retired couple; the other will spotlight small business owners.